Archive for the ‘Healthcare’ Category

Blue September & Facing Up to Prostate Cancer

October 4, 2012
  • In 2012, more than 240,000 men will be diagnosed with prostate cancer and more than 33,000 men will die from prostate cancer.
  • One new prostate cancer case occurs every 2.2 minutes.
  • A man dies from prostate cancer every 15.6 minutes.

September was Prostate Cancer Awareness Month and PRVideo.TV worked along side Blue September and Tellem Grody PR to capture the heartfelt mission of the Los Angeles awareness event at City Hall on video and in photo stills. Blue September is a critically acclaimed international awareness campaign founded to increase awareness of prostate cancer. During September people are encouraged to paint their faces blue to increase outreach and help save lives.

Councilman Tom LaBonge, Radiation Oncologist Dr. Howard Sandler, Kaley Todd from California Walnuts, Daniel Zenka from the Prostate Cancer Foundation, Geoff Burton, Blue September’s International Spokesperson, and other supporters gathered for the “Blue Tie” event and the lighting of LA City Hall blue. The event was a huge success for Blue September and we look forward to their Los Angeles return next year!

Advertisements

Case study: Using video to educate patients about advances in healthcare and beauty.

April 14, 2012

Video as a marketing and patient education tool has remarkable flexibility and power.  Done right, it can boil down complex technologies to clearly answer the question:  “What can this medication, device or treatment do for ME, the patient?”

I like to base this type of video around a specific case because it personalizes the “problem/solution” basis of the technology, medication or treatment and has the duo of physician and patient tell their story as it advances over time.

This video runs 2 1/2 minutes which I think is just about right for a complex video, but shorter is almost always better!  Get to the point, tell a relevant story for your audience, include some contact info and GET OUT!

Marina Plastic surgery, 4644 Lincoln Blvd. Suite 552, Marina Del Rey, CA 90292 877.298.9915 http://www.marinaplasticsurgery.com

Video by Marshall Thompson, marshall@prvideo.tv, 310-403-2507


%d bloggers like this: