Posts Tagged ‘beauty’

Case study: Using video to educate patients about advances in healthcare and beauty.

April 14, 2012

Video as a marketing and patient education tool has remarkable flexibility and power.  Done right, it can boil down complex technologies to clearly answer the question:  “What can this medication, device or treatment do for ME, the patient?”

I like to base this type of video around a specific case because it personalizes the “problem/solution” basis of the technology, medication or treatment and has the duo of physician and patient tell their story as it advances over time.

This video runs 2 1/2 minutes which I think is just about right for a complex video, but shorter is almost always better!  Get to the point, tell a relevant story for your audience, include some contact info and GET OUT!

Marina Plastic surgery, 4644 Lincoln Blvd. Suite 552, Marina Del Rey, CA 90292 877.298.9915

Video by Marshall Thompson,, 310-403-2507


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