Posts Tagged ‘video’

Blue September & Facing Up to Prostate Cancer

October 4, 2012
  • In 2012, more than 240,000 men will be diagnosed with prostate cancer and more than 33,000 men will die from prostate cancer.
  • One new prostate cancer case occurs every 2.2 minutes.
  • A man dies from prostate cancer every 15.6 minutes.

September was Prostate Cancer Awareness Month and PRVideo.TV worked along side Blue September and Tellem Grody PR to capture the heartfelt mission of the Los Angeles awareness event at City Hall on video and in photo stills. Blue September is a critically acclaimed international awareness campaign founded to increase awareness of prostate cancer. During September people are encouraged to paint their faces blue to increase outreach and help save lives.

Councilman Tom LaBonge, Radiation Oncologist Dr. Howard Sandler, Kaley Todd from California Walnuts, Daniel Zenka from the Prostate Cancer Foundation, Geoff Burton, Blue September’s International Spokesperson, and other supporters gathered for the “Blue Tie” event and the lighting of LA City Hall blue. The event was a huge success for Blue September and we look forward to their Los Angeles return next year!

Case study: Using video to educate patients about advances in healthcare and beauty.

April 14, 2012

Video as a marketing and patient education tool has remarkable flexibility and power.  Done right, it can boil down complex technologies to clearly answer the question:  “What can this medication, device or treatment do for ME, the patient?”

I like to base this type of video around a specific case because it personalizes the “problem/solution” basis of the technology, medication or treatment and has the duo of physician and patient tell their story as it advances over time.

This video runs 2 1/2 minutes which I think is just about right for a complex video, but shorter is almost always better!  Get to the point, tell a relevant story for your audience, include some contact info and GET OUT!

Marina Plastic surgery, 4644 Lincoln Blvd. Suite 552, Marina Del Rey, CA 90292 877.298.9915 http://www.marinaplasticsurgery.com

Video by Marshall Thompson, marshall@prvideo.tv, 310-403-2507

The Daily Lens – American Tortoise Video for Cupcake Camp

May 12, 2011

As you know I am very active in Tortoise Rescue. Anytime I can use video to get the message out I do it. American Tortoise Rescue (www.tortoise.com) is a 501(c)3 nonprofit organization founded in 1990 to provide for the protection of all species of tortoise and turtle. We offer permanent sanctuary to abandoned and lost tortoises though we no longer do adoptions. “Special needs” and injured turtles and tortoises that cannot be placed stay in the care of American Tortoise Rescue for the remainder of their lives. ATR was founded and is run by Susan Tellem and Marshall Thompson.

The Daily Lens – A Rational Plan for Malibu Lagoon

April 24, 2011

Malibu Lagoon is a thriving marshland at the mouth of Malibu Canyon. There are plans to spend up to $12 million in 2011 to “de-water” and use bulldozers to radically re-contouor the area. This construction will kill or displace every fish, bird, insect and land animal that currently make Malibu Lagoon their home.

It’s a Mino HD World

February 9, 2010

I just made my first Flip Camera video with a little second-generation Mino HD.

It’s about the size of an iphone and is completely idiot-friendly:  no zoom, no controls, fixed wide angle lens.  Push the big red button to record;  push it again to stop.  It works great in low-light situations and if you park it close to anyone speaking, the audio is not that bad.  Pretty good, in fact.  You pull off the exposed 16 x 9 relatively high-def footage – a total of 2 hours’ worth of 1280 x 720 pixel goodness – through a clever attached USB arm that swings out from the top of the thing. Ergonomically, as you charge or extract video it works best lying prone next to your laptop so I used a USB extension cable to feed it into a port on my HP desktop.  Charges the internal battery the same way.

The FlipShare video management/editing software is built-in and is really easy to use.  You pull the video clips into a folder on your computer and there are simple tools for cutting it up, adding supplied music tracks and titles.  List price, $230.00  Yes, two hundred thirty dollars for a functional HD camcorder with basic editing software.

Contrast that with my first video camera purchase:  Sony Betacam BVU 400a, body only, $47,000 plus tax.  The zoom lens was an extra $8,500.00.  Each battery was $500.00, needed three, plus the similarly-priced charger.  Then the editing software:   Media 100 with capture board, no computer $17,000.00.  Mac G-4 at the time was about $2,800.00.  The expense just went on and on.  Plus the little bugger offers about twice the picture resolution as that current landfill resident.

Now this thing is not going to replace “real” shoulder-mounted HD cameras like you see at White House press conferences – yet.  But, working within the obvious limitations of the little camera one can achieve video results that are better than just “OK.”  The overall idea, I believe, is to chose and use the right tool for the job.  The little Mino HD is ideal for a cheap HD backup camera, it can grab a second angle while using the main camera and when shooting a shy or fearful subject  it’s less intimidating.

My, my, how things have changed in the old video biz.  Fortunately for me, you still need to know how to tell a story and that’s where I come in.

See you next time!

Marshall Thompson

Writer.producer.director and now, MinoHD slinger.


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